BUILT FOR EQUIPMENT RENTAL FIRST. ENGINEERED TO EXPAND.

You run the iron.
Workhorse runs the front office.

A brand that commands the yard. A site that books the work. A front office that runs while you are on site.

BUILT ON WORKHORSE
fredneelysrentals.com
Fred Neely's Commercial Equipment Rentals website built on Workhorse
The problem

The phone rings when you are in the cab.

Every missed call is a machine sitting idle and a job going to whoever answered first. Operators do not lose work because the work is bad. They lose it because nobody picked up.

01

Answer in 5 minutes and you are 21x more likely to qualify the job.

02

Wait 30, and the odds of reaching them at all fall 100x.

03

The yard that answers first almost always wins the work.

Source: MIT and InsideSales lead response study.

What you get

One partner. One point of accountability.

A brand that commands the yard.

We find your voice and build an identity that looks like the most serious operator in your market.

A website built to book jobs.

A fast, conversion-built site that turns a visitor into a booked job, not just a brochure.

A front office that never sleeps.

The Foreman answers every inquiry, captures every lead, and books jobs around the clock.

Meet the Foreman

A front office
that never sleeps.

The Foreman answers the moment a lead comes in, qualifies the job, and puts it straight on your calendar. Day, night, weekend, while you are on site. The first reply wins the work, and the Foreman is always first.

  • Answers every call and form, day or night.
  • Captures the lead before it goes cold.
  • Books the job straight to your calendar.
  • Never takes a day off, never asks for one.
LIVE / THE FOREMAN
03:42 AM
DR
Need a 35-ton excavator for 3 weeks starting Monday. North site. Possible?
F
Yes. We have a CAT 336 available Monday. I have you penciled in for an 8 AM delivery. Confirm and I will dispatch.
JOB BOOKEDDELIVERY CONFIRMED

ILLUSTRATIVE EXAMPLE

The front office

More than a message box. Your whole front office.

The Foreman is not a clever chat box. It runs the work that falls through the cracks, the follow-up most operators never get to.

01

Missed-call text-back

Every missed call gets a text in seconds, before they call the next yard.

02

Every channel captured

Calls, forms, texts, and messages, answered and routed in one place.

03

Follow-up that does not quit

It keeps chasing the lead until the job confirms, so nothing goes cold.

04

Booked to your calendar

The job lands on your calendar with automatic confirmations.

05

Reviews on autopilot

A review request goes out after every rental, building your name in the market.

06

The monthly report

Calls answered, leads captured, jobs booked, in plain numbers.

You see booked jobs. The Foreman handles everything it takes to get there.

Proof

Already built.
Already running.

Fred Neely's Commercial Equipment Rentals runs on Workhorse. Full brand, conversion-built website, and a front office that books jobs around the clock.

CASE / 001
fredneelysrentals.com
Fred Neely's Commercial Equipment Rentals website running on Workhorse
FREDNEELYSRENTALS.COMLIVE
How it works

Three steps. One partner.

01

We find your voice. Build the brand.

02

We build the site. Engineered to book.

03

The Foreman goes live. Jobs book themselves.

One partner, start to finish.

The offer

A one-time build, then a front office on retainer.

STEP 1 / THE BUILD
From $4,950

Brand, a conversion-built website, and the Foreman trained on your business. Pipeline, review engine, launch and handoff.

Book a walkthrough
FOUNDING OPERATOR RATE
STEP 2 / THE MANAGED MONTHLY
From $795/mo

The Foreman around the clock. Pipeline, reviews, reporting, and site updates, with one point of accountability.

Book a walkthrough

Pricing is scoped to your operation on the walkthrough. The Founding Operator Rate locks for the first five. Once they are filled, it moves to $995.

Book your
walkthrough.

Pick a time below. This is exactly how your customers will book you.

See how easy that was? That is the Foreman booking you, the same way it books your customers, day and night.